You really don't want to be doing it that way. If you really want to launch sites, do it from the run dialog. The only issue is its really only going to recognize them if you put www. or http:// in front, so you can use the browser and type the site as you would into the address bar which passes it as an command line argument and it will launch to that site. If you're typing stuff in the start menu, you're exposing yourself to a lot of unneeded filtering and that will slow you down as the system lags to try to find things as you type.